Indian stakeholders are aware that the supply of clean water will be the greatest challenge in the coming years. The year 2025 is frequently mentioned as decisive – from then on, the supply of clean water cannot be guaranteed anymore. Consequently, this adds to the pressure on Indian decision-makers.
The market in India is highly price-sensitive and, due to its sheer size, can be perceived as confusing for foreign companies. The demand for freshwater treatment plants as well as wastewater treatment plants is high.
Due to the non-transparent and intricate bureaucracy in India, however, concrete investments are still insufficient. The “Clean Ganga Mission”, which has been in existence for 25 years, has so far used only a small fraction of the available budget. The new “Smart City Program” is supported by the German government in three cities. The Indian water market is growing and becoming more dynamic.
The active members of the regional section started in 2009 with originally inhomogeneous and often vague ideas about Indian market access in the water sector. The first aim was to establish a general exchange of experiences and contacts with the German Embassy and the AHK in Delhi.
In 2010, first thoughts were given to the organisation of a GWP-Day India in Bangalore and participation at IFAT India.
To date, there have been GWP joint booths at all five IFAT India trade fairs and four GWP Days have been succesfully realised.
With the help of embassies, chambers of commerce, ministries and funding institutions, the Regional Forum has successfully built a network across and within India. Today, the understanding of which approaches and solutions are successful in the Indian water market has grown significantly.
Currently, there are market opportunities for German companies especially in the areas of water supply and disposal as well as industrial water treatment.
In addition to the already existing exchange about the market and the challenges, it is currently a goal of the regional section India to establish a joint GWP project in India, in order to showcase and demonstrate the competence of German GWP members. This is currently being implemented with the BMUV-funded India Showcase Plant project.
“If you have long-term goals to position yourself in the Indian water market and work persistently on the implementation of these goals, this is a market in which you have to play a part.”
Peter Althaus (ENEXIO Water Technologies GmbH)
“It is clear that the Indian water market is growing and becoming increasingly dynamic. The country forum tries to be a part of and to support and accompany more members on this sometimes tough but definitely successful path.”
Michael Kuhn (KUHN GmbH)